
People, words and everything in between.
A copy based creative, curious about people, particular about words and always listening for a good rhythm. I’m drawn to stories and the unexpected connections that make things click. Sometimes that becomes a campaign. Sometimes it’s a character, a narrative or a jingle you catch yourself humming. I enjoy figuring out what something needs, then finding a creative way to get there.
Good briefs. Better company.
Early in my career, small budgets meant getting involved in a bit of everything. I wrote, directed, recorded voiceovers and helped people who had never acted feel comfortable in front of a camera. It taught me how the different parts of the creative process fit together, and how much you can bring out of someone with a little patience and the right encouragement.
If I like something, I always ask why. I’ll go back to it, turn it over in my head and try to work out what made it click. The more I notice, the more I want to try. I enjoy bringing that energy to a brief, getting people excited about where it could go and working out the details together.

- Nov 2024 – PresentAssociate Creative Director — CopyPyxis · Dubai
- Jun 2024 – Sep 2024Associate Creative Director — CopyTower28 · RemoteAgency collaborations: 72andSunny, Nomad, and HAUS.Clients: OpenAI, Crunchyroll, Lululemon, Kwai and Expedia.
- Jul 2024 – Oct 2024Head of CopyBruiser · RemoteNaming the first Arab AAA video game: 1001: Threads of Mizan
- Jul 2023 – May 2024Senior Creative CopywriterKnights In Orange · Dubai
- Feb 2023 – Jun 2023Senior Creative CopywriterNNC · Dubai
- Jan 2022 – Jan 2023Senior Creative Copywriter (TeamX)RAPP MENA — Omnicom Group · Dubai
- Oct 2020 – Nov 2021Senior Creative CopywriterImpact BBDO · Cairo
- Feb 2019 – Aug 2020Senior Creative CopywriterThe App Concept · Alexandria
- Oct 2018 – Feb 2019Creative CopywriterNtamTech · Alexandria
- Jan 2010 – PresentIndependent Hip-Hop Artist & LyricistIndependent · Egypt / InternationalFeatured in The Washington Post (Jan 2015)





